Design
[Industry] client
- Starting point
- [Verified baseline]
- What we did
- [Summary of work]
- Outcome
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Creative design that makes your brand look as good as it is
People judge quality by what they see. We design visual identities and marketing materials that look professional, feel distinctive and stay consistent across your website, social media, advertising, presentations and print, so every touchpoint builds trust in your business.
Why design matters for growing businesses
Before anyone reads a word, they've already formed an impression from how your business looks. Clean, consistent, well-crafted design signals competence and care. Dated, inconsistent or amateurish design raises doubts, even when your product or service is excellent.
Design also does practical work. A clear layout helps people understand information quickly. A distinctive visual identity makes your ads and posts recognisable in crowded feeds. Consistent templates save your team time and keep materials on-brand without constant design requests.
Our designers combine creativity with commercial thinking. Every design has a purpose, whether that's building recognition, explaining an idea or prompting action, and we design with that purpose in mind rather than decoration for its own sake.
We also design for the way materials are really used: shared as PDFs on phones, projected in meeting rooms, printed on office printers or viewed as tiny thumbnails in a feed.
Signs your design needs attention
- Your logo looks dated or doesn't work at small sizes.
- Materials look different depending on who made them.
- Your brand is hard to recognise across channels.
- Sales presentations look less professional than competitors'.
- Your team spends hours making graphics from scratch.
Who we design for
- New businesses needing a professional identity from day one.
- Growing companies whose look no longer reflects their quality.
- Marketing teams needing reliable design capacity.
- Sales teams needing persuasive presentations and collateral.
- Event and campaign organisers needing coordinated creative.
- Brands refreshing an existing identity.
Creative design is part of our digital branding services and follows the direction set by brand strategy.
Logo and visual identity
A visual identity is much more than a logo. It's a coordinated system of logo, colours, typography, imagery style, graphic elements and layout principles that together make your brand recognisable and consistent.
We design identities that are distinctive in your market, appropriate for your audience and practical to use. A good logo must work at every size, from a mobile app icon or social profile picture to a large sign, and in colour, black and white. Colours must be accessible and reproducible on screen and in print. Typefaces must be legible and properly licensed for your uses.
We usually present a small number of well-developed concepts, each grounded in your brand strategy and shown in realistic applications such as your website, social posts and business cards, so you can judge them in context rather than on a blank page.
A complete identity includes
- Primary logo and variations
- Icon or brand mark
- Colour palette with accessible combinations
- Typography system
- Imagery and illustration style
- Graphic elements and patterns
- Application examples
What we design
Consistent design across every place your brand appears.
Brand identity
Logos, colour palettes, typography and visual language.
Brand guidelines
Clear rules and examples so anyone can use your brand correctly.
Marketing collateral
Brochures, flyers, one-pagers, catalogues and product sheets.
Sales presentations
Pitch decks and proposal templates that persuade.
Infographics and data visuals
Complex information made clear and shareable.
Social media design
Post templates, profile graphics and campaign visuals.
Digital advertising
Display and social ad creative in every required size.
Email design
On-brand newsletter and campaign templates.
Illustration and icons
Custom visuals that make your brand distinctive.
Event materials
Banners, stands, signage and printed materials.
Packaging
Product packaging and labels that stand out on shelf and screen.
Reports and documents
Annual reports, whitepapers and guides.
Design systems that save time
For businesses producing a lot of content, one-off designs aren't enough. A design system brings together reusable templates, components and rules so your team can produce consistent materials quickly, and designers can focus on the work that genuinely needs them.
We build editable templates in the tools your team already uses, such as Canva, Figma, PowerPoint or Google Slides, for common needs like social posts, presentations, reports and one-pagers. Each template is locked where consistency matters and flexible where content changes.
Brand guidelines tie everything together, explaining with clear examples how to use your logo, colours, type and imagery, and what to avoid. Good guidelines are short, visual and practical, not a document nobody opens.
Tools we design for
- Figma and Adobe Creative Cloud
- Canva brand kits and templates
- PowerPoint and Google Slides
- Email platform templates
- Print-ready files for suppliers
Choosing the right imagery
Imagery shapes how people feel about your brand as much as your logo or colours do. Generic stock photos, like smiling people in suits shaking hands, make a business look like everyone else and can quietly erode trust.
We define an imagery style as part of your identity: whether you use photography, illustration or both; the mood, lighting and composition; how people, products and places are shown; and how images are cropped and combined with text. Where possible, we recommend real photography of your team, work and customers, which is more credible than any stock library.
When stock images are the practical choice, we select carefully for authenticity and consistency, and make sure every image is properly licensed for how you'll use it.
Imagery style guidance covers
- Photography versus illustration
- Mood, lighting and colour treatment
- How people are represented
- Product and workplace shots
- Cropping, framing and text overlay
- Licensing and sourcing rules
Design principles we follow
- Clarity first: if people can't understand it quickly, it isn't working.
- Consistency: the same brand, recognisably, everywhere.
- Accessibility: readable contrast, legible type and inclusive imagery.
- Purpose: every design has a job, from recognition to action.
- Practicality: designs that work in real sizes, formats and tools.
Common design mistakes we fix
- Logos that fall apart at small sizes or on dark backgrounds.
- Too many fonts and colours, making materials look disjointed.
- Low-contrast text that's hard to read, especially on phones.
- Stock photos that look like everyone else's, undermining distinctiveness.
- Unlicensed fonts and images, which create legal risk.
Accessible design by default
Good design works for everyone, including people with low vision, colour blindness, cognitive differences or temporary limitations such as reading a phone in bright sunlight. Accessible design isn't a special add-on; it's simply design that more people can use.
We check colour contrast between text and backgrounds against recognised accessibility guidance (WCAG), avoid relying on colour alone to convey meaning, choose legible typefaces and sizes, and design layouts with a clear reading order. For digital materials, we make sure text is real text where possible rather than baked into images, and we provide alternative text for meaningful graphics.
Accessible design usually improves results for everyone. Clearer contrast, simpler layouts and larger text make ads, presentations and web pages easier to take in quickly, which is exactly what busy audiences need.
Working with our designers
- A single design lead as your point of contact.
- Clear briefs agreed before work starts, so there are no surprises.
- Concepts shown in context, such as on your website or social feed.
- Consolidated feedback rounds, with clear notes on what changes and why.
- Organised handover of files, fonts and assets, named consistently.
- Flexible capacity, from single projects to monthly retainers.
Design for print and screen
Designs often need to work in very different settings, and each has technical requirements we handle for you.
- Screen: correct pixel sizes, file formats and compression for websites, social media and ads, with retina-ready exports.
- Print: CMYK or spot colour files, bleed and crop marks, correct resolution and paper specifications for your printer.
- Large format: banners, signage and exhibition stands designed for viewing distance and legibility.
- Presentations: templates that work on projectors and screens, with fonts that display correctly on other computers.
Business benefits of professional design
- Greater trust and credibility at first glance.
- Stronger recognition across channels.
- Faster, cheaper content production with templates.
- More persuasive sales materials, helping close deals.
- A brand that scales as you add products, markets and teams.
Why choose MarquixAd for creative design?
Expertise
Experienced designers across brand, digital and print.
Strategy
Design grounded in your brand strategy and business goals.
Technology
Professional tools and properly licensed assets.
Data
Creative decisions informed by audience and performance insight.
Execution
Clear briefs, organised files and reliable delivery.
Optimisation
Designs refined based on feedback and results.
Reporting
Transparent presentation of concepts and rationale.
Communication
Straightforward feedback rounds and approvals.
Scalability
From a single brochure to complete design systems.
Our design process
Brief
Goals, audience, brand guidelines, formats and deadlines.
Research
Competitor and category visuals, references and constraints.
Concepts
Distinct creative directions presented in context.
Refinement
Chosen direction developed through feedback rounds.
Production
Final designs in every format and size needed.
Quality check
Accessibility, consistency and print or file checks.
Handover
Organised source files, exports and usage guidance.
What you receive
| Deliverable | Details |
|---|---|
| Final designs | Approved designs in all required formats and sizes |
| Source files | Editable files in Figma, Adobe or your preferred tool |
| Templates | Editable templates for recurring needs (where agreed) |
| Brand guidelines | Usage rules and examples (for identity projects) |
| Asset library | Organised logos, colours, fonts and images |
Relevant project experience
Selected design projects will appear here, showing the brief, creative approach and the brand's new look across channels.
Creative design: frequently asked questions
Need design help? Get a quote.
What does creative design include?
Visual identity, brand guidelines, marketing materials, presentations, social and advertising graphics, infographics, illustrations, packaging and more.
How much does logo and identity design cost?
It depends on research, number of concepts, applications and guidelines. A full identity system costs more than a standalone logo. We quote after understanding your needs.
How long does a visual identity take?
Typically several weeks, including concepts, refinement and guidelines.
How many concepts will we see?
Usually a small number of well-developed concepts, so each one is thought through properly.
Do we own the designs?
Yes. On final payment, you own the designs created for you, subject to the licences of any third-party fonts or images used.
Will we get editable files?
Yes. We provide source files and organised exports, plus templates where agreed.
Can you refresh our existing logo?
Yes. A refresh can modernise your identity while keeping the recognition you've built.
Do you design for print?
Yes, including print-ready files with correct colour settings, bleed and specifications for your printer.
Can you create templates for our team?
Yes, in Canva, PowerPoint, Google Slides, Figma or other tools your team uses.
Do you offer ongoing design support?
Yes, through monthly design packages for businesses with regular needs.
How many revisions are included?
Each project includes agreed feedback rounds, set out clearly in the proposal.
Can you work with our existing brand guidelines?
Yes. We follow your guidelines and can extend them where they don't cover new formats.
Look as good as the work you do
Tell us what you need designed for a clear quote and timeline.