Lead generation
[Industry] client
- Starting point
- [Verified baseline: volume, quality, cost]
- What we did
- [Channels, offer, pages, CRM, nurture]
- Outcome
- [Verified results with timeframe]
Lead generation that fills your pipeline with people worth calling
MarquixAd is a lead generation agency. We build complete lead programmes, from targeting and offer to landing page, CRM hand-off and follow-up, and we measure success by qualified leads and closed business, not form fills.
Lead generation is a system, not a campaign
Most businesses that struggle with leads don't have a traffic problem. They have a system problem somewhere between the first ad impression and the sales call. The ad reaches the wrong people, or the offer asks too much too soon, or the landing page is slow and unclear, or the lead sits in an inbox for two days before anyone responds.
Good lead generation treats each of those stages as one connected system and fixes the weakest link first. A 20% improvement in landing page conversion, or responding to leads in five minutes instead of five hours, often does more than doubling the ad budget.
We also insist on one definition that many agencies avoid: what counts as a qualified lead. Once that's agreed with your sales team, we can measure cost per qualified lead and cost per customer, feed that data back to ad platforms, and optimise for the leads that actually close.
The five parts of a lead generation system
- Audience: who you're trying to reach, defined by need, profile and intent.
- Channel: where you reach them, from search and LinkedIn to Meta and SEO.
- Offer: what they get for their details, from a consultation or quote to a guide, calculator or demo.
- Conversion: the landing page and form that turn interest into a lead.
- Follow-up: routing, response time, qualification and nurturing until the lead is ready to buy.
Who we generate leads for
- B2B companies selling services, software or industrial products with multi-step sales.
- Real estate developers and brokers needing site-visit and enquiry leads.
- Education providers filling courses and admission cycles.
- Healthcare and wellness clinics seeking appointment bookings.
- Financial services such as insurance, lending and advisory, within regulatory rules.
- Home and local services where fast, local enquiries drive the business.
Lead generation problems we fix
Lots of leads, few sales
Cheap leads from broad targeting and low-friction forms. We tighten targeting, add light qualification and optimise for sales outcomes.
Slow follow-up
Leads wait hours or days for a response. Instant routing, alerts and auto-responses keep them warm.
Sales and marketing disagree
Marketing reports volume; sales complains about quality. A shared definition and CRM feedback end the argument.
Unclear offer
"Contact us" isn't a reason to act. A specific, valuable offer lifts conversion rates.
Leaky landing pages
Slow, generic pages with long forms lose most visitors. Focused pages and testing fix the leak.
Leads not ready yet
Many good prospects aren't ready to talk. Nurture emails and remarketing keep you in mind until they are.
B2B and B2C lead generation compared
The principles are the same, but the tactics differ considerably.
| Comparison point | B2B lead generation | B2C lead generation |
|---|---|---|
| Decision | Several stakeholders, weeks to months | Usually one person or household, hours to weeks |
| Strongest channels | Google Search, LinkedIn, SEO and content, remarketing | Google Search, Meta, local SEO, YouTube |
| Typical offers | Demo, consultation, audit, guide, webinar, calculator | Quote, appointment, site visit, discount, free trial |
| Qualification | Company size, role, budget, timeline | Location, need, timeframe, eligibility |
| Key metric | Cost per sales-qualified lead and pipeline value | Cost per qualified enquiry and cost per sale |
| Nurturing | Essential: email sequences, content, LinkedIn remarketing | Helpful: reminders, WhatsApp, remarketing |
What a working lead system gives you
- Predictable pipeline. A steady flow of enquiries you can plan staffing and revenue around.
- Known unit costs. Cost per qualified lead and per customer, by channel.
- Better sales productivity. Reps spend time on prospects who fit.
- Faster response. Automated routing means no lead goes cold waiting.
- A controllable lever. Once economics are proven, more budget reliably means more customers.
The lead metrics we report on
Lead counts on their own hide more than they reveal. These are the numbers we track so you can see where the funnel is strong and where it leaks.
| Metric | What it tells you |
|---|---|
| Cost per lead | How efficiently campaigns produce enquiries of any quality |
| Lead-to-qualified rate | Whether targeting and offers attract the right people |
| Cost per qualified lead | The true acquisition cost your budget decisions should be based on |
| Speed to lead | How quickly your team responds; slow responses cost conversions |
| Qualified-to-customer rate | How well sales converts the leads marketing sends |
| Cost per customer and pipeline value | What each channel ultimately returns to the business |
Our lead generation capabilities
Ideal customer profiling
Defining who your best customers are, what they need and where to find more of them.
Paid search
High-intent Google and Microsoft campaigns targeting people actively looking.
LinkedIn lead generation
Job-title and account-based targeting with Lead Gen Forms synced to your CRM.
Meta lead campaigns
Instant forms and landing page campaigns with qualification questions to protect quality.
SEO-led lead generation
Service and location pages that bring organic enquiries at no cost per click.
Offer and lead magnet design
Audits, calculators, guides, webinars and consultations that give people a reason to act.
Landing pages
Focused pages with clear value, trust signals and the right form length.
Form and funnel optimisation
Multi-step forms, qualification logic and testing to balance volume and quality.
CRM integration
Leads routed instantly to HubSpot, Zoho, Salesforce or your CRM, with source data attached.
Lead scoring and routing
Rules that prioritise the best leads and send them to the right person.
Nurturing
Email and WhatsApp sequences plus remarketing for leads not ready to buy.
Call tracking
Tracking phone enquiries back to campaigns and keywords.
Pipeline reporting
Dashboards from first click to closed deal, by channel and campaign.
Why choose MarquixAd for lead generation?
Expertise
Paid media, CRO and CRM specialists working on one lead programme.
Strategy
Built from your customer value and sales capacity, so volume matches what your team can handle.
Technology
Forms, CRM, call tracking and automation connected end to end.
Data
Lead outcomes fed back to platforms so they learn what a good lead looks like.
Execution
Campaigns, pages and follow-up launched together, not piecemeal.
Optimisation
The weakest stage of the funnel gets attention first, every month.
Reporting
Cost per qualified lead and pipeline value, not just lead counts.
Communication
Regular check-ins with your sales team on lead quality.
Scalability
Volume grows channel by channel once quality is proven.
Our lead generation process
Define
Ideal customer profile, qualified-lead definition, customer value and target cost per lead agreed with sales.
Audit
Review of current channels, pages, forms, CRM flow and response times.
Design the funnel
Channels, offers, landing pages, qualification steps and follow-up mapped end to end.
Build
Campaigns, pages, forms, CRM integration, routing and nurture sequences built and tested.
Launch
Controlled launch with daily monitoring of volume, quality and response.
Optimise
Weekly quality reviews with sales feedback; tests on offers, pages and targeting.
Scale
Budgets and channels expanded while cost per qualified lead holds.
What you receive
| When | Deliverables |
|---|---|
| Weeks 1–3 | Lead definition and targets; funnel audit; funnel design document; offer recommendations; tracking and CRM integration plan |
| Launch | Campaigns; landing pages and forms; CRM routing and alerts; nurture sequence; call tracking; pipeline dashboard |
| Weekly | Lead volume and quality update; optimisation changes |
| Monthly | Report on cost per lead, cost per qualified lead, conversion to sale and pipeline by channel; test results; next month's plan |
| Quarterly | Funnel review with sales and a scaling plan |
Relevant project experience
Selected lead generation programmes will appear here, with the funnel we built, lead quality before and after, and verified outcomes over a stated period.
Lead generation: frequently asked questions
Need a specific answer? Contact us.
How much do lead generation services cost?
You pay a management fee plus media spend on the channels used. Setup work such as landing pages and CRM integration may be quoted separately. Your proposal includes both and a target cost per qualified lead.
Do you sell leads or charge per lead?
No. We build and run campaigns in your own accounts, so every lead is exclusively yours, generated under your brand. Shared or resold leads from lead vendors tend to be lower quality.
How quickly will we start getting leads?
Paid channels usually produce leads within the first week or two of launch. Expect four to eight weeks of optimisation before cost and quality settle at target.
Can you guarantee a number of leads?
No. Lead volume depends on market demand, competition and ad auctions. We forecast realistic ranges, agree targets and report honestly against them.
How do you ensure lead quality?
Through precise targeting, specific offers, qualification questions, verified contact fields and, most importantly, feeding CRM outcomes back into ad platforms so they optimise for leads that convert.
What's the difference between B2B and B2C lead generation?
B2B involves longer sales cycles, multiple decision-makers and heavier nurturing; B2C tends to be faster and more local. The comparison table above sets out the main differences.
Which CRMs do you work with?
Common platforms such as HubSpot, Zoho, Salesforce and Pipedrive, plus custom systems via webhooks or integration tools. If you don't have a CRM yet, we can recommend one.
Do you follow up with leads for us?
We set up automated follow-up such as instant emails, WhatsApp messages and nurture sequences. Sales conversations remain with your team, since they know your product best.
How fast should we respond to new leads?
As fast as possible, ideally within minutes during working hours. Response speed is one of the biggest factors in whether a lead converts, so we set up alerts and routing to support it.
What are lead magnets and do we need one?
A lead magnet is something valuable offered in exchange for contact details, like a guide, checklist or calculator. They help capture people earlier in their research, especially in B2B. Not every business needs one; a strong consultation offer is often enough.
Is our data handled securely?
Yes. Forms use secure transmission, collect only what's needed, and include consent wording in line with applicable privacy law, including India's DPDP Act. Lead data sits in your systems.
What contract length do you require?
Typically an initial [three months] to build and optimise the funnel, then a rolling agreement with a notice period in your proposal.
Build a lead engine your sales team trusts
Tell us what a great lead looks like, and we'll show you how we'd find more of them.