Case studies

How we've approached client challenges across SEO, paid media, social advertising, e-commerce and website CRO: the starting point, the strategy, the work and what changed.

SEO + content

Cybersecurity / SaaS

Challenge
A growing cybersecurity SaaS company had strong technical expertise but limited visibility for commercial search terms.
Services
SEO, content marketing, technical SEO, SEO content strategy
Results
68% increase in organic conversion rate; 54% increase in qualified organic enquiries (January – September 2025)
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Google Ads + CRO

Immigration Law

Challenge
An immigration law firm was generating paid search traffic but struggled to convert enough visitors into qualified consultations.
Services
Google Ads, conversion rate optimization, landing-page optimisation
Results
74% increase in landing-page conversion rate; 31% reduction in cost per qualified lead (April – December 2024)
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Social + lead generation

Luxury Real Estate

Challenge
A luxury real estate business wanted a more predictable flow of qualified property enquiries from social advertising.
Services
Social media advertising, lead generation, retargeting, CRO
Results
61% increase in landing-page conversion rate; 27% reduction in cost per qualified lead (February – October 2025)
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Website + CRO

Dental Healthcare

Challenge
A multi-location dental clinic group needed a clearer website experience to turn existing traffic into appointments.
Services
Website design, development, conversion rate optimization
Results
83% increase in website conversion rate; 58% increase in appointment enquiries (June 2024 – February 2025)
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E-commerce

Beauty & Skincare E-commerce

Challenge
A premium skincare brand had a broad product range but inconsistent performance across Shopping campaigns.
Services
Shopping Ads, feed optimisation, retention marketing, e-commerce CRO
Results
57% increase in e-commerce conversion rate; 36% reduction in cost per acquisition (January – August 2026)
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Local SEO

Home Renovation & Remodeling

Challenge
A home renovation company had strong local demand but inconsistent visibility in Google Search and Maps.
Services
Local SEO, Google Business Profile, local content, CRO
Results
72% increase in local conversion rate; 29% reduction in cost per qualified enquiry (March – November 2025)
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Technical SEO

Financial Technology / FinTech

Challenge
A FinTech platform had strong technical capabilities but its website architecture limited organic visibility.
Services
Technical SEO, SEO, content marketing, conversion optimization
Results
64% increase in organic conversion rate; 49% increase in qualified organic leads (July 2024 – March 2025)
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B2B lead generation

Industrial Automation & Manufacturing

Challenge
An industrial automation company wanted to generate more qualified B2B opportunities through digital channels.
Services
B2B lead generation, Google Ads, SEO, CRO
Results
79% increase in landing-page conversion rate; 34% reduction in cost per qualified lead (January – October 2026)
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LinkedIn advertising

Executive Recruitment

Challenge
An executive recruitment firm wanted to generate more qualified B2B opportunities from LinkedIn while reducing its reliance on outbound prospecting.
Services
LinkedIn advertising, lead generation, audience targeting, CRO
Results
66% increase in landing-page conversion rate; 28% reduction in cost per qualified lead (May 2025 – January 2026)
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E-commerce

Sports Nutrition & Fitness Equipment

Challenge
A sports nutrition equipment retailer wanted to improve the efficiency of its Shopping campaigns and increase online sales from high-intent product searches.
Services
Google Shopping, feed optimisation, e-commerce PPC, CRO
Results
59% increase in e-commerce conversion rate; 38% reduction in cost per acquisition (March – December 2025)
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SEO + content

Human Resources Technology / SaaS

Challenge
An HR software company had strong expertise and an established product but wanted to reduce its dependence on paid acquisition.
Services
SEO, content marketing, technical SEO, CRO
Results
71% increase in organic conversion rate; 57% increase in qualified organic demo requests (August 2024 – June 2025)
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Multi-channel acquisition

Private Education & Training

Challenge
A private education provider wanted to increase student enquiries while improving the efficiency of its multi-channel acquisition campaigns.
Services
Google Ads, social media advertising, SEO, CRO, analytics
Results
87% increase in landing-page conversion rate; 33% reduction in cost per qualified enquiry (January – December 2026)
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Our standards for case studies

A case study is only useful if you can trust it. These rules apply to every one we publish.

  • Client approval. Every case study is reviewed and approved by the client before publication. Some are anonymised at the client's request.
  • Verified numbers. Results come from the client's own analytics, ad accounts or CRM, not estimates.
  • A stated timeframe. Every result says over what period it was achieved.
  • Honest context. We note other factors that may have contributed, such as seasonality, pricing changes or product launches.
  • Lessons included. Each case study explains what we learned, including what didn't work.

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