Landing pages
[Industry] client
- Starting point
- [Verified baseline]
- What we did
- [Pages built and tests run]
- Outcome
- [Verified results with timeframe]
Landing page design that turns paid clicks into customers
Every click from an ad costs money. Sending it to a generic homepage wastes most of that spend. We design, write, build and test dedicated landing pages that continue the promise of your ad, remove distractions and make the next step obvious, so more of your traffic becomes enquiries and sales.
Why campaigns need dedicated landing pages
A landing page is a page built for one campaign, one audience and one action. Unlike a homepage or general service page, which has to serve every visitor and link everywhere, a landing page has a single job: to convince the specific people who clicked a specific ad to take the next step.
That focus makes a large difference. When the headline repeats the promise of the ad, visitors know instantly they're in the right place. When the page answers the questions that audience actually has, and removes the navigation and links that pull attention away, more of them act. When the form asks only for what's needed, fewer abandon it.
Better landing pages lower your costs twice. More visitors convert, so cost per lead falls. And for Google Ads, landing page experience is one of the components of ad quality, so relevant, useful pages can also improve ad positions and cost per click.
Signs your landing pages need work
- Ads get clicks, but few visitors enquire or buy.
- All campaigns send traffic to the homepage or one general page.
- Mobile visitors convert far worse than desktop visitors.
- Pages take several seconds to load on a phone.
- Nobody has tested an alternative version in months.
Who needs landing page design
- Businesses running Google Ads or other search campaigns.
- Brands advertising on Meta or LinkedIn that need pages matched to each audience.
- Lead-generation businesses in education, real estate, healthcare, finance and B2B services.
- SaaS companies promoting demos and trials.
- Event and webinar organisers driving registrations.
- E-commerce brands launching products or promotions.
The anatomy of a high-converting landing page
Every element earns its place by helping the visitor decide.
| Element | Its job | What good looks like |
|---|---|---|
| Headline | Confirm the visitor is in the right place | Matches the ad's promise and the searcher's words |
| Supporting line | Explain the outcome and who it's for | Specific, plain language, one or two sentences |
| Primary call to action | Make the next step obvious | One clear action, visible without scrolling, repeated later |
| Hero visual | Show the product, result or people | Real imagery that supports the message and loads quickly |
| Benefits | Answer "why should I care?" | Three to five outcomes, not a list of features |
| Proof | Reduce doubt | Reviews, client logos, results and credentials, all genuine and verifiable |
| Objection handling | Answer the questions that stop people | Short FAQs on price, process, timing and risk |
| Form | Capture the lead with minimum friction | Only necessary fields, clear labels, reassurance about what happens next |
| Focus | Keep attention on the goal | Minimal navigation and few exit links |
Types of landing pages we build
The right structure depends on the action you want and how much persuasion it needs.
| Type | Best for |
|---|---|
| Lead generation page | Consultations, quotes, callbacks and enquiries |
| Booking page | Appointments, site visits and demos with calendar integration |
| Long-form sales page | Higher-priced or complex offers that need more explanation |
| Product launch page | New products and promotions for e-commerce |
| Lead magnet page | Guides, checklists and tools in exchange for an email |
| Event or webinar page | Registrations with dates, speakers and agenda |
| Location or audience variants | Tailored versions for cities, industries or segments |
Message match: the most overlooked factor
Message match means the landing page continues the exact conversation the ad started. If an ad says "Free home physiotherapy assessment in South Delhi", the page headline should say that too, not "Welcome to our clinic". Visitors decide within moments whether they're in the right place, and a mismatch sends them back to the search results.
For accounts with many ad groups or audiences, we build flexible templates so headlines, benefits and proof can be tailored to each campaign without designing every page from scratch.
Speed and mobile first
Most paid social and much paid search traffic arrives on phones. Every landing page we build is designed for mobile first, with a performance budget:
- Compressed, correctly sized images in modern formats
- Minimal scripts and no unnecessary plugins
- Fast-loading fonts and layouts that don't shift
- Large tap targets and forms designed for thumbs
- Click-to-call and WhatsApp options where relevant
Landing page or website page?
Sending ad traffic to your homepage or a general service page is one of the most common reasons paid campaigns underperform. The two do different jobs.
| Comparison point | Website page | Campaign landing page |
|---|---|---|
| Purpose | Inform many kinds of visitor | Get one kind of visitor to take one action |
| Navigation | Full menu and many links | Minimal, so attention stays on the offer |
| Message | Broad, covering the whole service | Matched to the specific ad and search |
| Calls to action | Several, for different needs | One primary action, repeated |
| Search indexing | Indexed to rank organically | Often noindexed to avoid duplicating SEO pages |
| Testing | Changed occasionally | Built to be tested and improved continuously |
What we test first
Not every test is worth running. With limited traffic, we start where evidence suggests the biggest gains usually are.
- The headline and offer, because they decide whether visitors stay long enough to read anything else.
- Form length and fields, balancing lead volume against lead quality.
- Proof placement, such as moving reviews or client logos closer to the call to action.
- The call to action itself: wording, placement and what happens after the click.
- Mobile layout, since most paid social and much paid search traffic arrives on phones.
We run one meaningful test at a time on each page, wait for enough conversions to trust the result, and record what we learn so winning ideas can be reused on your other landing pages and even in your ads. Small, well-evidenced gains compound over time.
Business benefits of better landing pages
Improving conversion is often the fastest way to make advertising more profitable.
- Lower cost per lead from the same ad spend.
- Better ad quality signals, which can improve positions and click costs.
- Higher lead quality when pages set clear expectations.
- Faster campaign launches with reusable templates.
- Clear learning from structured tests about what persuades your audience.
Our landing page capabilities
From the first wireframe to ongoing testing, handled by one team.
Conversion strategy
Audience, offer, objections and page structure defined before design begins.
Landing page copywriting
Headlines, benefits and calls to action written for each campaign.
Design
Clean, on-brand, mobile-first layouts built around one goal.
Development
Fast, accessible pages on your CMS, a landing page builder or standalone.
Form and booking integration
CRM, calendar, WhatsApp and email connections with instant alerts.
Tracking setup
Conversion events, UTM capture and ad platform tags verified before launch.
Dynamic variants
Templates that adapt headlines and proof for different campaigns.
A/B testing
Structured tests of headlines, offers, layouts and forms.
Speed optimisation
Performance budgets and ongoing monitoring on real devices.
Why choose MarquixAd for landing pages?
We design landing pages as part of the campaign, not as a separate web project.
Expertise
Designers and copywriters who understand paid media and conversion.
Strategy
Every page built around one audience, one offer and one action.
Technology
Fast builds on the platform that suits your team.
Data
Decisions based on conversion data and user behaviour.
Execution
Tracking and integrations tested before launch.
Optimisation
Continuous testing after launch.
Reporting
Conversion rate and cost per lead by page and variant.
Communication
Close coordination with your ad and sales teams.
Scalability
Templates that support many campaigns and markets.
Our landing page process
From brief to live page, every step is built around the campaign the page will serve and the action it needs to drive.
Brief
Campaign, audience, offer, traffic source, objections and conversion goal agreed.
Structure and copy
Wireframe and copy written together, so words and layout support each other.
Design
Mobile-first visual design in your brand style.
Build and integrate
Development, forms, CRM and tracking connected.
QA
Testing on real devices for speed, forms, tracking and accessibility.
Launch
Connected to campaigns with UTM tracking.
Test and improve
A/B tests on the elements most likely to lift conversion.
What you receive
Each landing page is delivered ready to launch, tracked and set up for testing from day one.
| Stage | Deliverables |
|---|---|
| Planning | Landing page brief; wireframe; copy draft |
| Design and build | Mobile and desktop designs; live page; form and CRM integration; tracking |
| Launch | QA report; campaign connection; baseline conversion metrics |
| Ongoing (optional) | A/B testing programme; new variants; monthly performance report |
Relevant project experience
Selected landing page projects will appear here with the campaign, page approach and verified changes in conversion rate and cost per lead.
Landing page design: frequently asked questions
Planning a campaign? Tell us about it.
What is a landing page?
A page designed for a specific campaign and audience, with a single goal such as an enquiry, booking or purchase.
Why not send ad traffic to our homepage?
Homepages serve every visitor and link everywhere. A dedicated page that matches the ad and focuses on one action usually converts significantly better.
How much does landing page design cost?
It depends on the number of pages, copy requirements, integrations and whether testing is included. We quote a fixed price per page or template.
How long does it take to build a landing page?
A single page usually takes one to two weeks from brief to launch, depending on content and review time.
Which platform do you build on?
Your existing CMS, a dedicated landing page builder or a standalone page, whichever best balances speed, flexibility and your team's ability to edit.
Should landing pages have navigation?
Usually minimal. Removing most navigation keeps attention on the goal, though a logo link and essential information can build trust.
How long should a landing page be?
As long as needed to answer the visitor's questions. Simple, low-risk offers can be short; complex or expensive ones need more explanation and proof.
Do landing pages need to be indexed by Google?
Pages built only for ads are often kept out of search results so they don't compete with your main pages. We decide case by case.
Do you write the copy?
Yes. Copy and design are developed together, because the words usually matter most.
Will you connect forms to our CRM?
Yes, along with instant email or WhatsApp alerts and UTM tracking so you know which campaign each lead came from.
Can you test different versions?
Yes. A/B testing is the best way to improve pages over time, provided there's enough traffic to reach reliable conclusions.
Can you improve our existing landing pages?
Yes. We can review current pages, fix obvious issues and test improvements without rebuilding from scratch.
Get more from every click
Talk to us about landing pages built and tested for your campaigns.