SEO
[Industry] client
- Starting point
- [Verified baseline]
- What we did
- [Technical, content and authority work]
- Outcome
- [Verified results with timeframe]
SEO services that turn search visibility into qualified leads
MarquixAd is an SEO agency focused on the searches that bring you customers, not just traffic. We fix the technical issues holding your site back, build content that answers what buyers are asking, and earn the authority that helps you rank, then measure it all against enquiries and revenue.
What SEO is, and why it still matters
Search engine optimization is the work of making your website easier for search engines to understand, more useful to the people searching, and more credible than the alternatives. When those three things line up, your pages appear for the searches your customers make, and you earn that traffic without paying for each click.
For most businesses, organic search remains one of the largest sources of website visits and enquiries. It also reaches people at the most valuable moment: when they are actively looking for a product, a service or an answer. Someone searching "accounting software for small manufacturers" or "orthodontist near Saket" has already told you what they need.
Search itself is changing. Google now shows AI-generated overviews for many queries, and buyers also ask AI assistants for recommendations. That makes the fundamentals of SEO more important, not less: these systems draw on pages that are technically accessible, clearly structured, genuinely expert and widely referenced. The businesses that do SEO properly are the ones those answers cite.
How SEO works
Every SEO programme we run works on three layers at once:
- Technical foundations: can search engines crawl, render and index your pages quickly and without errors?
- Relevance and content: does each important page clearly match what searchers want, better than the competing pages?
- Authority and trust: do other reputable sites, reviews and signals of real-world expertise show that your business can be trusted?
Weakness in any one layer caps the others. Excellent content on a site that search engines struggle to index won't rank; a technically perfect site with thin content won't either. That is why we audit all three before recommending where to start.
Who needs SEO services?
- Service businesses whose customers search before they call, from law firms to clinics to B2B consultancies.
- E-commerce brands that want category and product pages to compete with marketplaces.
- Local businesses that need to appear in Google Maps and "near me" searches.
- SaaS and technology companies whose buyers research problems long before they request a demo.
- Businesses paying heavily for Google Ads that want to reduce dependency on paid clicks.
- Companies redesigning or migrating a website that can't afford to lose existing rankings.
Common SEO challenges we're asked to solve
Most clients arrive with one of these problems. Each has different causes, so each needs a different fix.
Traffic, but few enquiries
The site ranks for informational searches that don't convert, while commercial terms sit on page two. The fix is usually keyword targeting and page intent, not more traffic.
Stuck on page two
Pages are relevant but outranked. Typically a mix of thin content compared with competitors, weak internal linking and insufficient authority.
Google struggles with the site
Crawl errors, slow pages, JavaScript rendering issues, duplicate URLs or indexing problems quietly suppress rankings across the whole site.
Rankings dropped after a redesign
Missing redirects, changed URLs, removed content or new technical problems. Recovery starts with a comparison of old and new site structures.
Outranked by directories and marketplaces
Large aggregators dominate many commercial searches. Winning means targeting the right long-tail terms, strengthening local signals and building content they can't match.
No idea what SEO is returning
Rankings reports without conversion data. We connect organic traffic to leads and revenue in GA4 and your CRM so SEO can be judged like any other investment.
Business benefits of SEO
SEO takes longer to build than paid advertising. The pay-off is a channel whose returns tend to grow over time rather than resetting every month.
- Lower cost per lead over time. Once pages rank, each additional visit costs you nothing extra.
- High-intent visitors. People arrive having searched for exactly what you offer.
- Durable visibility. Rankings don't disappear the day a budget runs out, unlike paid campaigns.
- Credibility. Appearing consistently for the key searches in your market signals that you're an established option.
- Insight for every other channel. Search data shows what customers want, in their own words, which improves ads, content and sales conversations.
Our SEO capabilities
Each engagement uses the capabilities your site needs most. Larger sites and competitive markets usually need all of them.
SEO audit
A prioritised review of technical health, content, links and conversion paths, with every issue ranked by impact and effort.
Keyword research
Mapping the terms your buyers use, grouped by intent and assigned to specific pages so nothing competes with itself.
Competitor analysis
What the sites outranking you do differently: content depth, site structure, links and SERP features they own.
Technical SEO
Crawling, indexing, rendering, redirects, canonicals, sitemaps and site architecture, fixed in order of impact.
On-page SEO
Titles, headings, copy, media and page structure optimised so each page clearly answers its target search.
Off-page SEO
Earning links and mentions through digital PR, useful assets, partnerships and outreach that follows search-engine guidelines.
Content strategy
Topic clusters, briefs and editorial calendars that build topical authority and support commercial pages.
Internal linking
A deliberate link structure that passes authority to priority pages and helps users and crawlers find related content.
Local SEO
Google Business Profile, local citations, review strategy and location pages for businesses serving specific areas.
E-commerce SEO
Category and product page optimisation, faceted navigation control, product schema and feed alignment.
International SEO
Hreflang, market-specific content and URL structures for businesses targeting several countries or languages.
Enterprise SEO
Governance, templates and prioritisation for large sites with many stakeholders and thousands of URLs.
Schema markup
Structured data for organisations, products, articles, FAQs and local businesses, implemented accurately and validated.
Core Web Vitals
Diagnosing and fixing loading, responsiveness and layout-stability issues with your developers or ours.
Reporting
Dashboards connecting rankings and organic traffic to conversions, leads and revenue, with monthly commentary.
Why choose MarquixAd for SEO?
What makes our SEO work different from a rankings report and a list of blog posts.
Expertise
Specialists in technical, content and local SEO work on your account, each within their depth.
Strategy
Keywords are chosen for commercial value and realistic ranking potential, not just search volume.
Technology
Professional crawlers, rank tracking and log analysis where it matters, plus Search Console and GA4.
Data
Google Ads search-term data and on-site behaviour inform which organic opportunities to chase.
Execution
We implement, not just recommend: content, on-page changes and, with access, technical fixes.
Optimisation
Pages are revisited when rankings stall or intent shifts, not written once and forgotten.
Reporting
Monthly reports tie organic performance to leads and revenue, with next month's priorities.
Communication
A named SEO lead explains what's changing and why, in plain language.
Scalability
The same process works for a 20-page local site and a large e-commerce catalogue.
Our SEO process
Seven stages, repeated in cycles. The first three happen once at the start; the rest run continuously.
Research
We learn your business, customers and competitors, and pull keyword demand for your products, services and locations.
Audit
Technical crawl, content review, backlink profile, Search Console and GA4 analysis, and conversion path checks. Every finding is scored by impact and effort.
Strategy
A keyword-to-page map, a technical fix list, a content plan and link-earning approach, with targets for the first six months.
Implementation
Technical fixes first because they unblock everything else, then on-page optimisation of priority pages, then new content and authority building.
Measurement
Rankings, impressions, organic sessions, conversions and assisted revenue tracked in a live dashboard.
Optimisation
Pages that rank on page two get improved; pages that rank but don't convert get reworked; new opportunities are added from search data.
Scaling
Once core pages perform, we expand into new topics, locations, product lines or markets.
What you receive
Deliverables vary with scope. A typical SEO engagement includes the following.
| When | Deliverables |
|---|---|
| Month 1 | SEO audit report with prioritised fix list; keyword research and keyword-to-page map; competitor analysis; GA4 and Search Console conversion setup check; 6-month SEO roadmap |
| Months 2–3 | Technical fixes implemented or specified for your developers; on-page optimisation of priority pages; internal linking improvements; schema markup; first content briefs and articles |
| Ongoing monthly | New and refreshed content; authority-building activity; local SEO tasks where relevant; live dashboard; monthly report and review call |
| Quarterly | Strategy review, updated keyword opportunities and a plan for the next quarter |
Relevant project experience
Selected SEO project examples will appear here, each with the client's industry, starting position, what we changed and the verified outcome over a stated period.
SEO for your industry
Search behaviour differs by sector. These pages explain how we adapt SEO for each.
SEO services: frequently asked questions
Can't find your question? Ask us directly.
How much do SEO services cost?
SEO is usually priced as a monthly retainer based on the size of your site, the competitiveness of your market and how much content and link building is needed. A focused local SEO programme costs considerably less than an e-commerce or multi-market one. After a free consultation we send a fixed monthly scope and fee, so you know exactly what's included.
How long does SEO take to work?
Technical fixes and on-page improvements can show movement within weeks, but meaningful growth in traffic and leads typically takes three to six months, and longer in very competitive markets. New websites with little authority take the longest. We set milestones for months one, three and six so progress can be judged along the way.
Can you guarantee first-page rankings?
No, and you should be wary of anyone who does. Search engines don't sell organic positions and change their algorithms constantly. What we commit to is a clear strategy, consistent execution, transparent reporting and targets based on realistic analysis of your market.
What's included in a monthly SEO retainer?
Typically technical monitoring and fixes, on-page optimisation, a set amount of new or refreshed content, authority-building activity, local SEO tasks where relevant, a live dashboard and a monthly report and call. The exact mix is written into your proposal.
Do you write the content, or do we?
Either. Our writers can produce articles and page copy, with your team reviewing for accuracy. For specialist subjects like medicine, law or finance, we interview your experts or edit their drafts so the content reflects genuine expertise.
How do you build backlinks?
By creating things worth referencing (original data, useful tools, expert commentary) and promoting them through digital PR, partnerships, industry publications and directories that matter. We don't buy links or use private blog networks, because they put your site at risk of penalties.
Will you need access to our website?
Access to Google Search Console and GA4 is essential. CMS access lets us implement on-page changes directly. For technical fixes on custom platforms, we can work with your developers by providing detailed specifications.
How do you report on SEO results?
You get a live dashboard and a monthly report covering rankings for priority keywords, organic traffic, conversions and leads from organic search, work completed and next month's plan. We connect organic visits to your CRM where possible so you can see revenue impact.
Should we invest in SEO or Google Ads?
Google Ads delivers traffic immediately but stops when spend stops; SEO builds more slowly but keeps delivering. Many businesses run both, using ad search-term data to prioritise SEO. Our guide on SEO vs PPC covers the trade-offs, and our Google Ads management team works alongside SEO.
How is AI search changing SEO?
AI Overviews and AI assistants answer more questions directly, which reduces clicks for simple informational searches. They still rely on well-structured, authoritative sources, and commercial searches still drive clicks to websites. We focus on clear, expert content, strong entity and brand signals, structured data and pages that answer questions completely.
Do you offer local SEO for businesses in specific cities?
Yes. Local SEO covers Google Business Profile optimisation, local citations, review strategy and location pages for each area you genuinely serve.
What contract length do you require?
Because SEO results build over months, we typically recommend an initial commitment of [six months], followed by a rolling agreement with a notice period stated in your proposal. One-off SEO audits are also available without a retainer.
Ready to build search visibility that brings in customers?
Talk to our SEO team about your site, your market and the opportunities we'd prioritise first.