E-commerce
[E-commerce client]
- Challenge
- [Verified challenge]
- What we did
- [Services and approach]
- Outcome
- [Verified results with timeframe]
Digital marketing for e-commerce brands that grows profit
Online stores live and die by margins, conversion rates and repeat purchases. We manage Shopping, social, SEO, CRO and retention together, with targets based on profit rather than revenue alone.
Marketing for e-commerce businesses is different
E-commerce marketing has more moving parts than most: product feeds, catalogue ads, category pages, checkout, promotions, returns and repeat buyers. Improving one while ignoring the others rarely produces lasting growth.
We start from your margins by product or category, then structure campaigns, feeds and pages so budget flows to the products and customers that make money, and so first-time buyers come back.
What we measure
- Contribution margin after ad spend
- New-customer acquisition cost
- Conversion rate and average order value
- Repeat purchase rate
Targets are agreed with you at the start and reported monthly against real business outcomes.
Common challenges we solve
Healthy ROAS, thin profit
Revenue targets hide low-margin sales and discounts. We set targets by margin.
Feed quality
Disapprovals, weak titles and missing attributes limit Shopping visibility.
Cart and checkout abandonment
Shipping surprises and payment friction lose shoppers at the last step.
Marketplace dependence
Relying on marketplaces means high fees and no direct customer relationship.
How we market e-commerce businesses
The channels and methods we typically combine, adjusted to your goals, budget and audience.
Shopping and Performance Max
Product campaigns segmented by margin and performance, with brand controls.
Meta and creative
Catalogue ads and a steady supply of product videos and UGC-style creative.
Category and product SEO
Optimised category pages, faceted navigation control and product schema.
Store CRO
Product page, cart and checkout improvements tested against real behaviour.
Retention flows
Welcome, abandoned cart, post-purchase, replenishment and win-back messages.
Which platforms do you work with?
Shopify, WooCommerce, Magento and custom platforms, including feed setup and e-commerce tracking.
What ROAS should we target?
It depends on your margins. We calculate break-even ROAS by product group and set targets that leave room for profit.
Can you help us sell more on our own site versus marketplaces?
Yes. We build demand for your store through ads, SEO and retention while coordinating pricing and promotions across channels.
How do you plan for sale seasons?
We prepare stock priorities, offers, creative, budgets and remarketing audiences well ahead of peak periods such as festive sales.
Talk to us about growing your e-commerce business
Share your goals and we'll recommend the channels and plan that fit your market.