E-commerce
[Category] brand
- Starting point
- [Verified baseline]
- What we did
- [Ads, feed, SEO, CRO, retention]
- Outcome
- [Verified results with timeframe]
E-commerce marketing that grows profit, not just revenue
MarquixAd is an e-commerce marketing agency for online stores and D2C brands. We run Shopping, Performance Max and Meta campaigns, optimise product feeds and category pages for search, improve conversion rates and build repeat purchase, all measured against contribution margin rather than headline sales.
E-commerce marketing is a margin game
Online stores can grow revenue quickly and still lose money. A campaign reporting a 4x return on ad spend looks healthy until you subtract product cost, shipping, payment fees, returns and discounts. Many brands discover that their best-selling products in ads are their least profitable ones, or that most "new" customers from Meta were existing customers who would have bought anyway.
We build e-commerce marketing around profit. That starts with knowing your margins by product or category, then structuring campaigns, bids and product feeds so budget flows towards the products and customers that make money. It continues with retention, because a customer who buys three times is worth far more than the cost of acquiring them once.
The e-commerce growth system
- Acquisition: Google Shopping, Performance Max, search, Meta and YouTube bring new customers in.
- Discovery: e-commerce SEO makes category and product pages visible for high-intent searches.
- Conversion: product pages, cart and checkout are optimised so more visitors buy.
- Retention: email, SMS, WhatsApp and remarketing turn first orders into repeat customers.
- Measurement: revenue, margin, new-customer share and lifetime value tracked by channel.
Who we work with
- D2C brands in fashion, beauty, home, food, wellness and electronics.
- Established retailers growing their online channel alongside stores.
- Manufacturers selling direct to consumers or businesses online.
- Marketplace sellers building their own store to reduce marketplace dependence.
- Subscription businesses focused on retention and lifetime value.
E-commerce challenges we solve
ROAS looks good, profit doesn't
Revenue-based targets hide low-margin sales and discount-driven orders. We set targets by margin.
Feed problems
Disapproved products, weak titles and missing attributes limit Shopping visibility. Feed optimisation fixes it.
Rising Meta costs
Creative fatigue and broad targeting push up acquisition costs. Structured creative testing brings them down.
Category pages don't rank
Thin category content, duplicate URLs from filters and weak internal linking keep organic traffic low.
High cart abandonment
Shipping surprises, forced account creation and payment friction lose shoppers at the last step.
One-time buyers
Customers buy once and never return. Retention flows and post-purchase offers change that.
The metrics we manage your store against
Platform ROAS is a starting point, not the finish line.
| Metric | What it shows | Why it matters |
|---|---|---|
| Return on ad spend (ROAS) | Revenue per rupee of ad spend | Useful for comparing campaigns, but ignores margin |
| Break-even ROAS | The ROAS at which ads cover product and fulfilment costs | Sets the minimum target for each product group |
| Contribution margin after ads | Profit left after product, fulfilment and ad costs | The true measure of whether marketing is profitable |
| New-customer acquisition cost | Spend divided by genuinely new customers | Separates growth from re-selling to existing buyers |
| Customer lifetime value | Margin from a customer over time | Tells you how much you can afford to acquire a customer |
| Conversion rate and average order value | Share of visitors who buy, and how much they spend | Improvements lift every channel at once |
To report on margin, we need your product costs, or at least category-level margins, plus average shipping and return costs. We keep this data confidential and use it only to set targets and measure profitability.
Business benefits of e-commerce marketing done right
- Profitable growth with budgets tied to margin, not vanity revenue.
- Lower dependence on marketplaces and their fees.
- More repeat customers through retention marketing.
- Better use of inventory by promoting products with stock and margin.
- Clear data on which channels bring new, profitable customers.
Retention flows every online store should have
Automated messages often generate a meaningful share of revenue at very low cost, because they reach people at exactly the right moment. These are the flows we set up first.
| Flow | Triggered when | Purpose |
|---|---|---|
| Welcome series | Someone subscribes or creates an account | Introduce the brand, best sellers and reasons to buy; convert subscribers into first-time customers |
| Browse abandonment | A known visitor views products without adding to cart | Remind them of what they looked at, with helpful information rather than immediate discounts |
| Cart abandonment | Items are left in the cart | Recover lost sales by addressing common hesitations such as shipping, returns or sizing |
| Checkout abandonment | Checkout is started but not completed | Bring back the highest-intent shoppers quickly, often with payment or delivery reassurance |
| Post-purchase | An order is placed or delivered | Confirm, set expectations, reduce returns, request reviews and suggest complementary products |
| Replenishment | A consumable product is likely running low | Prompt the reorder at the right time for products like skincare, supplements or food |
| Win-back | A customer hasn't purchased for a set period | Re-engage lapsed buyers before they are lost to a competitor |
Our e-commerce marketing capabilities
We cover acquisition, conversion and retention, so every stage of the customer journey is managed with the same profit-first approach. Brands can use the full programme or specific capabilities alongside an in-house team.
Google Shopping and Performance Max
Product campaigns segmented by margin, price and performance, with brand and new-customer controls.
Product feed optimisation
Titles, descriptions, categories, attributes and custom labels in Merchant Center, plus disapproval fixes.
Meta advertising
Catalogue ads, prospecting and retargeting with a steady pipeline of tested creative.
E-commerce SEO
Category and product page optimisation, faceted navigation control and product schema.
Creative production
Product videos, UGC-style ads, static and carousel creative for social and YouTube.
Store CRO
Product page, cart and checkout testing to raise conversion and order value.
Email and SMS retention
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows.
WhatsApp commerce
Order updates, cart recovery and broadcast campaigns within WhatsApp's business policies.
Remarketing
Dynamic product ads for visitors who viewed or carted products.
Marketplace alignment
Coordinating your own store with Amazon, Flipkart or other marketplaces so channels don't cannibalise.
Promotions planning
Sale calendars and offers that drive volume without training customers to wait for discounts.
E-commerce tracking
GA4 e-commerce events, server-side tracking and margin data for profit reporting.
Profit reporting
Dashboards combining ad spend, revenue, margin and new-customer data by channel.
Why choose MarquixAd for e-commerce marketing?
What makes our approach different from agencies focused on platform ROAS alone.
Expertise
Specialists in Shopping, feeds, Meta, e-commerce SEO and retention on one team.
Strategy
Targets built from your margins and customer lifetime value.
Technology
Feed tools, server-side tracking and profit dashboards.
Data
Decisions on new-customer profit, not blended platform ROAS.
Execution
Campaigns, creative, feed and store changes coordinated around your calendar.
Optimisation
Weekly product-level reviews: push winners, trim losers.
Reporting
Monthly profit reporting by channel and product group.
Communication
Planning around launches, stock levels and sale periods.
Scalability
From a single market to multi-country stores.
Our e-commerce marketing process
We fix measurement and feed quality before increasing spend, because scaling campaigns on bad data only scales the problems.
Profit baseline
Margins by product or category, fulfilment costs, average order value and repeat purchase rate established.
Audit
Ad accounts, product feed, tracking, store UX, SEO and email flows reviewed.
Strategy
Channel mix, margin-based targets, product priorities, creative plan and retention roadmap.
Fix foundations
Tracking, feed quality and critical store issues resolved before scaling spend.
Launch and test
Restructured campaigns, new creative and retention flows launched in stages.
Optimise
Product-level bidding, creative refresh, CRO tests and SEO improvements on a weekly and monthly cycle.
Scale
Budgets grow where contribution margin holds; new markets and channels added.
What you receive
A typical e-commerce engagement covering paid media, feed, retention and ongoing optimisation includes the following.
| When | Deliverables |
|---|---|
| Weeks 1–3 | Profit baseline; full e-commerce audit; strategy with margin-based targets; tracking and feed fixes |
| Launch | Restructured Shopping, PMax and Meta campaigns; creative set; retention flows; profit dashboard |
| Weekly | Product-level optimisation; creative performance review; short update |
| Monthly | Profit report by channel and product group; new creative; CRO and SEO actions; next month's plan including promotions |
| Quarterly | Strategy review, peak-season planning and scaling plan |
Relevant project experience
Selected e-commerce projects will appear here with the store category, channels, profit metrics before and after, and verified outcomes over a stated period.
E-commerce marketing: frequently asked questions
Want an answer for your store? Request a free review.
How much do e-commerce marketing services cost?
A management fee plus ad spend, with fees based on channels, catalogue size and whether SEO, CRO and retention are included. Some brands prefer a fixed fee; others a percentage of spend. Your proposal sets out both.
Which platforms do you work with?
Shopify, WooCommerce, Magento and custom stores. Feed and tracking setup varies by platform, and we handle each.
What ROAS should we target?
It depends on your margins. We calculate break-even ROAS by product group, then set targets that leave room for profit, adjusted for new-customer value and lifetime value.
Should we use Performance Max or standard Shopping?
Often both, with clear roles. Performance Max can scale well with good feeds and data; standard Shopping gives more control for testing and specific product groups.
How quickly will we see results?
Paid campaign changes and feed fixes often show impact within weeks. Retention flows start working immediately. E-commerce SEO typically takes three to six months.
Can you help with our product feed?
Yes. Feed optimisation, from titles and attributes to custom labels and disapproval fixes, is often one of the fastest wins for Shopping performance.
Do you create ad creative?
We produce static, carousel and video creative, including UGC-style ads, and can brief creators or work with your in-house team.
Do you handle email marketing?
Yes. We build automated flows and campaigns on platforms such as Klaviyo, Shopify Email or similar, focused on repeat purchase.
Can you help us sell less on marketplaces and more on our own store?
We can build demand for your own store through ads, SEO and retention, while coordinating pricing and promotions so marketplaces and your site don't undercut each other.
How do you plan for sale seasons?
We plan peak periods like festive sales well ahead: stock, offers, creative, budgets and remarketing audiences built up before the rush.
How do you measure profit, not just revenue?
By combining ad spend and revenue with your product costs, fulfilment and return rates to report contribution margin by channel and product group.
Is there a minimum contract?
We typically start with [three months], then continue on a rolling basis with the notice period set out in your proposal.
Grow your store profitably
Get a free review of your ads, feed and store, with the profit opportunities we'd prioritise.