Social media
[Industry] client
- Starting point
- [Verified baseline]
- What we did
- [Strategy, content, community, paid]
- Outcome
- [Verified results with timeframe]
Social media marketing that builds an audience and drives action
MarquixAd is a social media marketing agency. We plan, create and manage content and paid campaigns on Instagram, Facebook, LinkedIn and YouTube, so your brand becomes familiar to the right people and more of them take the next step.
What social media marketing actually does for a business
Social platforms are where people discover brands, check whether a business looks credible, and decide whom to trust before they ever search your name. A prospective customer who has seen your useful posts for months arrives at your website already half-convinced. One who finds an abandoned profile last updated a year ago may leave.
Social media marketing has two parts that work best together. Organic social is the content you publish and the conversations you have: it builds familiarity, credibility and community, but platforms limit how many people see it. Paid social puts your best content and offers in front of precisely targeted audiences, and turns attention into leads, sales and remarketing pools.
The platforms behave differently. Instagram and YouTube reward short video and strong visuals. Facebook still reaches large, broad audiences and remains a strong advertising platform. LinkedIn is where B2B buyers, job titles and company decision-makers can be reached directly, often through the personal profiles of your leaders as much as the company page.
How our social media work fits together
- Insight: who your audience is, what they care about and what your competitors are already saying.
- Content pillars: three to five themes your brand has a right to talk about, each tied to a business goal.
- Creation: short video, carousels, graphics and copy produced in a consistent voice.
- Community: replies, comments and messages handled promptly and in your tone.
- Amplification: paid campaigns that push proven content and offers further.
- Measurement: reach and engagement tracked, but judged against website visits, enquiries and sales.
Who needs social media marketing?
- Consumer brands selling products people discover visually and share.
- Local businesses such as restaurants, clinics, salons and gyms that rely on reputation and repeat visits.
- B2B companies building thought leadership and pipeline on LinkedIn.
- Education and real estate providers reaching students, parents and buyers during long decisions.
- Growing brands that know social matters but lack the time or skills to do it consistently.
Common social media challenges
Posting without a purpose
A steady stream of posts, but no link to business goals. Content pillars and clear calls to action fix this.
Falling organic reach
Fewer followers see each post. Formats the algorithms currently favour, better hooks and paid amplification restore visibility.
Inconsistent brand voice
Different people post in different styles. A tone guide and templates make every post recognisably yours.
Paid social leads that don't convert
Cheap leads from instant forms rarely buy. Better qualification, offers and CRM feedback improve quality.
Content production bottleneck
Ideas exist but nobody has time to shoot, design and edit. We build a repeatable production workflow.
No measure beyond likes
Engagement is reported but nobody knows what social contributes to revenue. We connect it to GA4 and your CRM.
Business benefits of social media marketing
Social rarely works as a single last click. Its value shows up across the journey: people who have seen your content search for you by name, click ads more readily and convert at higher rates when they reach your site.
- Brand familiarity. People buy from brands they recognise, and social builds that recognition cheaply over time.
- Trust and social proof. Reviews, customer stories and active conversations reassure prospects.
- Precise paid targeting by interests, behaviours, job titles and lookalikes of your customers.
- Remarketing audiences of people who engaged, reusable across every channel.
- Customer insight from comments and messages that sharpens products and messaging.
Choosing the right social platforms
Being present everywhere spreads effort thin. This is how we usually think about where to focus first.
| Platform | Strongest for | Content that tends to work | Paid strengths |
|---|---|---|---|
| Consumer brands, lifestyle, food, fashion, beauty, local businesses | Reels, carousels, behind-the-scenes Stories, creator content | Visual prospecting, catalogue ads, remarketing | |
| Broad consumer audiences, local communities, older demographics | Video, community posts, events, groups | Large reach, lead forms, detailed audience building | |
| B2B, professional services, recruitment, SaaS | Founder and expert posts, insights, case studies, documents | Targeting by job title, seniority, company and industry | |
| YouTube | Products or services that need explanation; education; reviews | How-to videos, comparisons, Shorts, webinars | Video reach at scale, intent-based audiences |
X, Pinterest and WhatsApp channels can also play a role for specific audiences; we recommend them only where your customers are genuinely active.
Our social media marketing capabilities
Social media strategy
Audience research, platform selection, content pillars, tone of voice and KPIs tied to business goals.
Content calendar
A monthly plan balancing educational, brand, product and community content, approved before production.
Short-form video
Reels, Shorts and vertical video scripted, shot or edited from your footage, with hooks built for the first seconds.
Graphics and carousels
On-brand static and carousel designs that explain, compare and persuade.
Copywriting
Captions, hooks and calls to action written for each platform's audience.
Community management
Comments and messages answered within agreed times, with escalation rules for complaints.
Instagram marketing
Feed, Reels and Stories strategy, profile optimisation and shopping features.
Facebook marketing
Page management, groups and community building alongside Facebook advertising.
LinkedIn marketing
Company page content, executive thought leadership and LinkedIn Ads for B2B pipeline.
YouTube marketing
Channel optimisation, video SEO, Shorts and YouTube ads.
Paid social advertising
Meta, LinkedIn and YouTube campaigns for awareness, leads and sales, with structured creative testing.
Creator partnerships
Identifying, briefing and managing creators and influencers whose audiences match yours, with clear disclosure.
Social listening
Tracking brand mentions, competitor activity and conversations in your category.
Reporting
Monthly reports linking reach and engagement to website traffic, leads and sales.
Why choose MarquixAd for social media marketing?
Expertise
Strategists, designers, video editors and paid social specialists on one team.
Strategy
Every content pillar and campaign has a business purpose, not just a posting slot.
Technology
Scheduling, listening and analytics tools, plus pixels and the Conversions API set up correctly.
Data
Content decisions based on what your audience actually watches, saves and clicks.
Execution
A reliable production and approval workflow, so posts go out on time.
Optimisation
Top-performing organic posts become paid ads; weak formats are dropped.
Reporting
Social measured against leads and sales, not follower counts alone.
Communication
Monthly calendars shared for approval, with quick turnarounds on feedback.
Scalability
Start with one or two platforms; expand once the content engine is working.
Our social media process
Discover
Your goals, audience, brand guidelines, products and what's worked or failed on social before.
Audit
Review of your profiles, content performance, competitors and category conversations.
Strategy and pillars
Platforms, content pillars, tone of voice, posting rhythm, paid plan and KPIs agreed.
Create
A monthly calendar produced and shared for approval: video, graphics, carousels and copy.
Publish and engage
Content scheduled at the right times; comments and messages managed daily.
Amplify
Paid campaigns promote proven content and offers to cold, warm and hot audiences.
Measure and refine
Monthly analysis of what drove engagement, traffic and conversions, feeding next month's plan.
What you receive
Volumes depend on the package agreed; typical deliverables are below.
| When | Deliverables |
|---|---|
| Month 1 | Social media audit; strategy with content pillars and tone of voice; profile optimisation; tracking and pixel setup; first content calendar |
| Monthly | [Number] posts per platform, including short video and carousels; captions and hashtags; scheduling; community management; paid campaign management where included |
| Monthly report | Reach, engagement, follower growth, website traffic, leads and sales from social; top posts and lessons; next month's plan |
| Quarterly | Strategy review, platform and pillar adjustments, creative refresh |
Relevant project experience
Selected social media projects will appear here with example content, platforms, what changed and verified outcomes over a stated period.
Social media marketing: frequently asked questions
Have another question? Get in touch.
How much do social media marketing services cost?
Pricing depends on the number of platforms, content volume, how much video is involved, and whether paid advertising is included. Ad spend is paid separately to the platforms. We quote a fixed monthly scope after understanding your goals.
Which platforms should my business be on?
The ones your customers actually use, done well, rather than every platform done poorly. Consumer brands usually prioritise Instagram and Facebook; B2B companies prioritise LinkedIn; YouTube suits products that need explanation. We recommend a focus during strategy.
How often will you post?
Frequency is set per platform in your plan. Consistency and quality matter more than volume; a few strong posts a week usually outperform daily filler.
Do you create the content, including video?
Yes. We design graphics and carousels, write copy, and edit video from your footage. On-site shoots can be arranged depending on location and scope. We'll also guide your team on capturing quick, authentic footage.
Do we approve posts before they go live?
Always. You'll receive the monthly calendar in advance, with time for feedback and revisions before anything is scheduled.
Will you reply to comments and messages?
If community management is in your scope, yes, within agreed response times and your tone of voice. Sensitive issues, complaints and sales enquiries are escalated to your team according to rules we agree upfront.
How long does it take to see results?
Paid social can generate traffic and leads within days. Organic growth in reach, engagement and following typically builds over three to six months of consistent posting.
Do we need paid ads, or is organic enough?
Organic builds credibility and community, but reach is limited. If you need leads or sales from social, a paid budget is almost always required. Many clients use organic to find winning content, then promote it with ads.
How do you measure social media ROI?
By tracking social visitors, leads and sales in GA4 and your CRM with UTM tags and pixels, alongside platform metrics. Reports show what social contributed to business results, not just engagement.
Do you work with influencers and creators?
Yes. We identify creators whose audiences match yours, check audience quality, negotiate briefs and ensure paid partnerships are properly disclosed under advertising guidelines.
What happens if we get negative comments?
We follow an agreed response plan: acknowledge promptly, move detailed issues to private messages, and escalate serious complaints to your team. Deleting criticism usually makes things worse, so we avoid it except for spam or abuse.
What's the minimum commitment?
We typically recommend [three months] to establish a content rhythm and learn what works, then a rolling agreement with a notice period set in your proposal.
Make social media work for your business
Talk to our social team about your audience, your goals and what a consistent, measurable presence could look like.