Social media
[Industry] client
- Starting point
- [Verified baseline]
- What we did
- [Summary of work]
- Outcome
- [Verified results with timeframe]
Social media management that keeps your brand active, consistent and responsive
Running social media well takes time every single day: planning, creating, publishing, replying and reporting. We manage your profiles end to end, so your brand shows up consistently, customers get timely answers, and you get clear reports on what social media is contributing, without it taking over your week.
What social media management covers
Social media management is the ongoing work of running your business's social profiles. It's more than posting: it includes planning what to say and when, creating content in the right formats, publishing consistently, responding to comments and messages, monitoring what people say about you, and measuring results so the approach keeps improving.
Many businesses start by handling social media in-house, often as a side task for someone with a full job already. Posting becomes irregular, messages go unanswered for days, and nobody has time to analyse what's working. The result is a presence that can do more harm than good, because an inactive or unresponsive profile makes a business look careless.
Our social media management service takes that workload off your team while keeping you in control. You approve the plan and content; we handle the daily work and keep you informed.
Signs you need help with social media
- Profiles go quiet for weeks at a time.
- Comments and messages wait too long for replies.
- Content looks different on every platform.
- Nobody has time to plan ahead.
- You can't tell whether social media brings any business.
Who we manage social media for
- Small and medium businesses without a dedicated social media team.
- Marketing teams needing day-to-day support.
- Multi-location businesses needing consistency across pages.
- B2B companies building credibility on LinkedIn.
- Consumer brands with active communities to serve.
- Founders who want a professional presence without doing it themselves.
Social media management is part of our social media marketing services, supported by our social media creative and advertising teams.
What's included
A complete service, tailored to the platforms and volume you need.
Social media strategy
Audiences, goals, platforms, content pillars and tone of voice.
Profile optimisation
Bios, links, images, highlights and contact details on every platform.
Content calendar
A monthly plan of posts, themes, campaigns and key dates.
Content creation
Posts, carousels, Reels, Stories and captions, created or adapted by our team.
Scheduling and publishing
Consistent publishing at times suited to your audience.
Community management
Replies to comments and messages within agreed response times.
Social listening
Monitoring mentions, reviews and conversations about your brand and industry.
Reputation handling
Professional responses to complaints and negative feedback.
Approval workflows
A simple process for you to review and approve content.
Paid support
Boosting and campaigns coordinated with organic content.
Reporting
Monthly reports with insights and recommendations.
Crisis support
Escalation procedures and response guidance when issues arise.
Platforms we manage
We focus on the platforms where your customers actually spend time, rather than being everywhere.
| Platform | Typical role | Management focus |
|---|---|---|
| Discovery, brand building and consumer engagement | Reels, carousels, Stories and direct messages | |
| Community, local reach, reviews and messaging | Page content, Groups, reviews and Messenger | |
| B2B credibility, thought leadership and hiring | Company page, employee and executive content | |
| YouTube | Long-form education and search visibility | Channel management, descriptions and comments |
| X (Twitter) | Real-time updates and industry conversations | Timely posts and responses |
| Inspiration and planning-led discovery | Pins, boards and seasonal content |
Planning content with a calendar
Consistent, relevant content starts with a plan. Each month, we prepare a content calendar covering what will be posted, on which platforms, when, and why. It balances your content pillars, product and service promotion, key business dates, seasonal moments, festivals relevant to your audience, and space for timely, reactive posts.
You review and approve the calendar and content in advance through a simple workflow, so nothing is published without your agreement. Once approved, posts are scheduled using professional tools, and we track performance as they go live.
A good calendar also saves time and money. Planning ahead lets us batch content production, reuse strong ideas across platforms in the right formats, and coordinate social content with your email, website and advertising campaigns.
A typical month
- Week 1: performance review and next month's calendar drafted.
- Week 2: calendar approved; content production begins.
- Week 3: content reviewed and approved; scheduling.
- Throughout: publishing, community management and listening.
- Month end: report with insights and recommendations.
Community management and response times
Social media is a two-way channel. People comment, ask questions, share opinions and send messages, and they expect replies. Fast, friendly, helpful responses build trust and often turn questions into sales; silence or defensive replies do the opposite, in full public view.
We agree response times, tone and escalation rules with you at the start. Routine questions get answered directly using an agreed set of approved information. Sales enquiries are passed to your team quickly. Complaints are acknowledged promptly and moved to private channels to resolve. Anything sensitive, such as legal, medical or media enquiries, is escalated to the right person in your business before any public response.
We also engage proactively: thanking customers who tag you, sharing user content with permission, and joining relevant conversations in your industry.
Our response framework
- Agreed response times by platform and day
- Approved answers to frequent questions
- Clear escalation contacts
- Complaints moved to private channels
- Spam and abuse moderated
- Weekly summary of themes and issues
Social listening and reputation
Not every conversation about your brand happens on your own profiles. Social listening tracks mentions of your business, products, competitors and industry across social platforms, review sites and the wider web.
Listening helps you respond to customers who mention you without tagging you, spot emerging complaints before they grow, understand how people feel about competitors, and find content ideas from real questions and discussions. It also provides early warning if something is going wrong.
If a potential crisis arises, such as a viral complaint, a service failure or misinformation about your business, we follow an agreed crisis plan: pausing scheduled content where appropriate, escalating to your leadership, agreeing a response quickly and monitoring the situation closely.
What we monitor
- Brand and product mentions
- Reviews and ratings
- Competitor activity
- Industry topics and trends
- Customer questions and complaints
- Sentiment over time
Managing social media for multiple locations
Businesses with several branches, clinics, stores or franchises face a particular challenge: keeping the brand consistent while giving each location a genuinely local voice. Local pages often start with good intentions and then drift, with inconsistent branding, outdated information or no activity at all.
We solve this with a hub-and-spoke approach. Central brand content, campaigns and guidelines are shared across all locations, while each location gets local posts about its team, events, offers and customers. Location managers can contribute photos and updates through a simple submission process, and we turn them into polished, on-brand posts.
Reporting compares locations side by side, showing which are most active and responsive, so you can spot where support or extra attention is needed.
Tools we use
We use professional scheduling, listening and reporting tools alongside native platform tools such as Meta Business Suite. You keep ownership of every account; we work through role-based access you can change at any time.
Common social media management mistakes
- Being on every platform instead of doing a few well.
- Posting the same content everywhere without adapting it.
- Deleting negative comments rather than responding professionally.
- No approval or escalation process, risking mistakes in public.
- Reporting only followers and likes, with no link to business results.
Business benefits of social media management
- A consistent, professional presence on every platform you use.
- Faster responses and happier customers.
- Time freed up for your team to focus on the business.
- Better content from specialists who know each platform.
- Clear insight into what social media contributes.
Why choose MarquixAd for social media management?
Expertise
Experienced social media managers for each platform.
Strategy
Strategy linked to your business goals, not just posting.
Technology
Professional scheduling, listening and reporting tools.
Data
Content decisions guided by performance data.
Execution
Reliable publishing and agreed response times.
Optimisation
Monthly improvements based on what works.
Reporting
Reports that connect social activity to results.
Communication
A dedicated manager and simple approval process.
Scalability
Service levels for single profiles or many locations.
Our social media management process
Onboarding
Access, brand guidelines, approvals and escalation contacts.
Audit
Profiles, content, engagement and competitors reviewed.
Strategy
Platforms, pillars, tone, goals and posting rhythm agreed.
Monthly planning
Content calendar prepared and approved.
Create and publish
Content produced, approved and scheduled.
Engage and listen
Community management and monitoring every working day.
Report and refine
Monthly report and plan adjustments.
What you receive
| Frequency | Deliverables |
|---|---|
| Once | Social media audit, strategy and profile optimisation |
| Monthly | Content calendar, agreed volume of posts, Reels and Stories, performance report |
| Every working day | Community management, message responses and monitoring |
| Quarterly | Strategy review and recommendations |
Posting volumes and response hours are agreed per engagement, for example [12–16] posts per month per platform, with responses during [business hours].
Relevant project experience
Selected social media management projects will appear here, showing the platforms managed and verified growth in engagement and enquiries.
Social media management: frequently asked questions
Want your social media handled? Get a proposal.
What does social media management include?
Strategy, content planning and creation, publishing, community management, social listening and reporting across your chosen platforms.
How much does social media management cost?
It depends on the number of platforms, content volume, video production and response hours. We provide monthly packages based on your needs.
Which platforms should we be on?
Only those where your customers are active and you can maintain quality. For many businesses that's two or three platforms.
Do we get to approve content?
Yes. You approve the monthly calendar and content before anything is published.
How quickly do you respond to comments and messages?
Within agreed response times, usually during business hours, with urgent issues escalated immediately.
Do you create the content or do we provide it?
Either or both. We create content and can also use photos, videos and updates you share.
What happens if there's a negative comment?
We respond professionally following agreed guidelines, move complaints to private channels, and escalate sensitive issues.
Do you run ads as well?
Yes, through our social media advertising service, coordinated with your organic content.
How do you measure success?
By reach, engagement, response times, website visits, enquiries and sales from social media, depending on your goals.
Do we need to give you our passwords?
No. We use role-based access through tools like Meta Business Suite and LinkedIn page admin roles, which you control.
Can you manage social media for multiple locations?
Yes, with consistent brand content and local posts for each location.
Is there a minimum contract?
Engagements typically run for a minimum of [three months], since social media results build over time.
Hand over your social media with confidence
Tell us about your platforms for a tailored proposal.