Website design
[Industry] client
- Brief
- [Verified project brief]
- What we did
- [Research, design, build]
- Outcome
- [Verified results after launch]
Website design that makes it easy to choose you
MarquixAd is a web design agency for businesses that need their website to work as hard as their sales team. We design fast, clear, mobile-first sites around how your customers make decisions, with SEO, accessibility and conversion built in from the first wireframe.
What a well-designed business website actually does
Your website is usually the place where every marketing channel ends up. Someone sees an ad, reads a social post, searches your name or gets a referral, and then they visit your site to decide whether to take you seriously. In a few seconds they're judging whether you understand their problem, whether you look credible, and what to do next.
Good design answers those three questions quickly. It isn't primarily about looking impressive. It's about clarity of message, a visual hierarchy that guides the eye, proof placed where doubts arise, and a next step that's obvious on every page. When those are right, every channel pointing at the site performs better, because the same traffic produces more enquiries.
Behind the visible design sits the part visitors never notice unless it's wrong: loading speed, mobile usability, accessibility for people using keyboards or screen readers, and a structure search engines can crawl and understand. We design with those constraints from the start rather than fixing them after launch.
Signs your website needs redesigning
- Visitors arrive from ads or search but rarely enquire.
- It's slow or awkward on mobile, where most of your traffic now comes from.
- The messaging no longer reflects what you sell or who you sell to.
- Your team can't update it without a developer.
- It looks dated next to the competitors your prospects also visit.
Who we design for
- Service businesses whose websites must generate consultations and quotes.
- B2B and SaaS companies explaining complex products to several decision-makers.
- E-commerce brands needing product and category pages that sell.
- Startups launching with a clear story and room to grow.
- Established firms whose site has fallen behind their reputation.
Need the build too? Our website development team turns approved designs into fast, secure sites your team can manage without writing code.
Website problems we solve
Most underperforming websites share a handful of problems. Each has a clear design fix.
Unclear message
Visitors can't tell what you do or who it's for within seconds. We lead with a specific value proposition and plain language.
Low conversion rate
Buried calls to action, long forms and missing trust signals. We design clear paths to enquiry on every key page.
Poor mobile experience
Tiny tap targets, slow loading and awkward menus. We design mobile-first, then scale up.
Slow pages
Heavy images, bloated themes and unnecessary scripts. Performance budgets are set at design stage.
Losing SEO in a redesign
URL changes and removed content can wipe out rankings. We plan redirects and content migration from day one.
Hard to update
Every change needs a developer. We design reusable page components your team can edit.
Business benefits of professional web design
A website is one of the few marketing assets every customer touches. Improving it lifts the return on everything else you spend, from ads and SEO to social media and sales outreach, because more of the people you already reach end up getting in touch.
- More enquiries from the same traffic, lowering the cost of every marketing channel.
- Stronger first impressions that match the quality of your work.
- Better search visibility from a fast, well-structured, accessible site.
- Faster content updates with a flexible component system.
- A platform for growth that accommodates new services, pages and markets.
Website redesign vs targeted improvements
A full redesign isn't always the right answer. Here's how we help clients decide.
| Situation | Recommended approach | Why |
|---|---|---|
| Positioning or services have changed significantly | Full redesign | Structure and messaging both need rethinking |
| Outdated platform, hard to update, slow | Redesign and rebuild | Fixing the foundations costs less long-term than patching |
| Site is sound but key pages convert poorly | Targeted redesign of priority pages + CRO | Faster, cheaper and measurable |
| Paid campaigns need better destinations | Dedicated landing pages | Pages matched to each campaign convert better than general pages |
| Strong design, weak performance scores | Website optimisation | Speed and technical fixes without changing the look |
What every page we design includes
Whatever the size of the project, these standards apply to every page before it's signed off. They're the difference between a site that looks good in a presentation and one that performs after launch.
- A clear headline that says what you offer and for whom, visible without scrolling.
- One primary action per page, repeated where visitors are likely to be ready for it.
- Proof near the decision point: testimonials, logos, case studies or credentials placed where doubts arise.
- Performance targets for loading, responsiveness and layout stability in line with Google's Core Web Vitals.
- Accessible design: sufficient contrast, visible focus states, labelled forms and large tap targets.
- Search-ready structure: one H1, logical headings, descriptive URLs and room for schema markup.
- Tracking points for forms, calls and key clicks, so the page's performance can be measured from day one.
Our website design capabilities
Discovery and UX research
Stakeholder interviews, analytics review, customer questions and competitor analysis before any design work.
Information architecture
Sitemaps and navigation built around how customers look for information and how search engines index it.
Wireframing
Page structure and content hierarchy agreed before visual design, so decisions are about substance first.
Visual design
Distinctive, on-brand designs that avoid template look-alikes while staying clear and usable.
Mobile-first design
Layouts designed for phones first, then adapted for tablets and desktops.
Design systems
Reusable components, typography and colour tokens for consistency and easy expansion.
Conversion design
Calls to action, forms, trust signals and page flow designed to turn visitors into enquiries.
Landing page design
Campaign-specific pages built for paid traffic and tested for performance.
Accessibility
Designs that meet WCAG 2.2 AA: contrast, focus states, keyboard navigation and readable type.
SEO-ready structure
Heading hierarchy, URL planning, internal linking and redirect mapping for redesigns.
Website copy
Clear, specific copy written alongside the design, not dropped in afterwards.
Prototyping and testing
Clickable prototypes and usability checks before development begins.
Development handover
Detailed specs for our developers or yours, with design QA during the build.
Why choose MarquixAd for website design?
Expertise
Designers who understand marketing, SEO and conversion, not just aesthetics.
Strategy
Every page has a purpose and a primary action before it's designed.
Technology
Designs built for modern frameworks and CMSs, with performance in mind.
Data
Analytics and user behaviour inform layout and content decisions.
Execution
Clear stages, agreed revisions and on-time delivery.
Optimisation
Post-launch testing and improvements based on real visitor data.
Reporting
Before-and-after measurement of speed, conversions and search visibility.
Communication
Regular design reviews and a single project lead.
Scalability
Design systems that grow with new pages, services and markets.
Our website design process
Discover
Goals, audiences, competitors, brand and content inventory; analytics review for existing sites.
Plan
Sitemap, page purposes, user journeys, SEO and redirect plan, and project timeline.
Wireframe
Low-fidelity layouts of key pages, focused on content hierarchy and conversion paths.
Design
High-fidelity designs and a component system, with agreed rounds of revision.
Prototype and review
Clickable prototype tested on mobile and desktop; accessibility checks.
Build and QA
Development by our team or yours, with design QA across browsers and devices.
Launch and improve
Redirects, tracking and speed verified at launch; conversion tracking and testing afterwards.
What you receive
| Stage | Deliverables |
|---|---|
| Discovery and planning | Discovery summary; sitemap; page purpose map; SEO and redirect plan; project timeline |
| Design | Wireframes for key pages; high-fidelity designs for desktop and mobile; design system; clickable prototype |
| Content | Page copy (if included); image and icon direction; meta titles and descriptions |
| Handover and build | Developer specs and assets; design QA; accessibility review |
| Launch | Launch checklist; redirect verification; analytics and conversion tracking; post-launch review at [30] days |
Relevant project experience
Selected website projects will appear here with screenshots, the brief, the design approach and verified results after launch.
Website design: frequently asked questions
Planning a project? Tell us about it.
How much does website design cost?
It depends on the number of unique page templates, whether copywriting is included, integrations such as CRMs or booking systems, and e-commerce needs. A focused landing page project costs far less than a large multi-section site. We provide a fixed quote after discovery.
How long does it take to design a website?
A small business site typically takes six to ten weeks from discovery to launch; larger sites take longer. The main variables are content readiness and review turnaround.
Do you use templates?
We design custom layouts and a component system for each client. We may use proven frameworks under the hood for speed and reliability, but the design is built around your brand and content.
Which platform will our site be built on?
We recommend based on your needs: WordPress for flexible content sites, Shopify for many e-commerce stores, or a headless CMS for larger or performance-critical sites.
Will the new site be SEO-friendly?
Yes. Structure, headings, URLs, speed, accessibility and schema are planned in, and redesigns include a redirect plan to protect existing rankings.
Will we lose our Google rankings in a redesign?
Not if the migration is handled properly. We map every important URL, preserve valuable content, set up 301 redirects and monitor Search Console after launch.
Do you write the website content?
We can. Our copywriters work alongside designers so words and layout support each other. If you prefer to write it yourself, we provide structure and guidance for each page.
How many design revisions are included?
Each stage includes agreed revision rounds, stated in your proposal. Wireframes first means big structural changes happen early, when they're cheap.
Will we be able to update the site ourselves?
Yes. We design reusable components and provide training so your team can edit text, images and add pages without code.
Is the website accessible?
We design to WCAG 2.2 AA standards, covering colour contrast, keyboard navigation, focus states, form labels and alt text.
Do you provide hosting and maintenance?
We can recommend hosting and offer ongoing maintenance, updates and improvement packages after launch.
Who owns the website and design files?
You do, once the project is paid for, including the design files, content and code built for you.
Ready for a website that works as hard as you do?
Tell us about your goals and we'll recommend the right scope, platform and timeline.