Performance marketing
[Industry] client
- Starting point
- [Verified baseline: spend, CPL or ROAS]
- What we did
- [Channels, tracking, creative, landing pages]
- Outcome
- [Verified results with timeframe]
Performance marketing measured in leads, sales and return on ad spend
MarquixAd is a performance marketing agency. We run paid campaigns across Google, Microsoft, Meta, LinkedIn and YouTube against targets you'd recognise from your own P&L: cost per qualified lead, cost per acquisition and return on ad spend. Budget moves every week towards whatever is producing customers.
What performance marketing is
Performance marketing is advertising that is planned, bought and judged by measurable actions: a form submitted, a call made, a purchase completed, a demo booked. Rather than paying for exposure and hoping it works, every campaign is tied to a conversion goal and a target cost for achieving it.
In practice, it covers most paid digital channels: search ads on Google and Microsoft, shopping campaigns, paid social on Instagram, Facebook and LinkedIn, YouTube and other video, display and remarketing. What makes it "performance" is not the channel but the discipline: accurate tracking, clear targets and constant reallocation of budget towards results.
The difference between good and poor performance marketing is rarely one clever tactic. It's the accumulation of small decisions made correctly every week: which search terms to exclude, which audience to scale, which creative is tiring, which landing page is leaking enquiries. That is where most of the value, and most of the waste, lives.
How it works
- Measure: define what counts as a conversion, and make sure every platform receives accurate conversion data, ideally including which leads became customers.
- Target: reach people by intent (what they search), by profile (who they are) and by behaviour (what they've done on your site).
- Persuade: pair the right offer and creative with a landing page that makes the next step obvious.
- Optimise: cut what doesn't work, scale what does, and test something new every cycle.
Who performance marketing suits
- E-commerce and D2C brands that need profitable sales at a predictable return on ad spend.
- Lead-driven businesses such as education, real estate, healthcare, finance and B2B services.
- SaaS companies buying trials, demos and pipeline across search and LinkedIn.
- Businesses launching a new product, location or market that need demand quickly.
- Companies already advertising whose costs are rising and results are flat.
Performance marketing works best alongside SEO, which lowers long-term dependence on paid clicks.
Problems we're usually brought in to fix
If any of these sound familiar, the account usually has more room to improve than the headline numbers suggest.
Cost per lead keeps rising
Auctions get more competitive and platforms push broader targeting. Without tight structure and good conversion signals, costs drift upward month after month.
Platforms and the CRM disagree
Meta and Google each claim credit for the same sale, and neither matches what sales actually closed. Budget decisions end up based on the most flattering report.
Plenty of leads, few customers
Campaigns optimise for form fills, so they find people who fill in forms. Feeding back lead quality changes what the algorithms look for.
Scaling breaks efficiency
Doubling the budget doesn't double results. Scaling needs new audiences, creative and campaign types, introduced in the right order.
Creative fatigue
The same three ads have run for months. Frequency climbs, click-through falls and costs follow.
Budget split by habit
Each channel gets the same share as last year. Nobody has tested what an extra rupee earns in each one.
What performance marketing does for the business
Done well, paid media becomes a lever you can pull with confidence rather than a cost you tolerate.
- Accountable spend. Every campaign has a target, and underperformers are cut quickly.
- Speed. Campaigns start producing data and results within days, not months.
- Precise reach. Budgets go to people searching for you, resembling your customers, or already familiar with your brand.
- Predictable scaling. Once unit economics are proven, growth becomes a budget decision rather than a gamble.
- Market insight. Search terms, winning ad angles and converting audiences inform product, pricing and messaging decisions.
Our performance marketing capabilities
We work across every major paid channel and the measurement layer underneath them.
Google Ads
Search, Performance Max, Shopping, Demand Gen and YouTube campaigns built on intent and clean structure.
Microsoft Advertising
Search campaigns on Bing and partner networks, often reaching older and B2B audiences at lower cost.
Meta advertising
Facebook and Instagram campaigns for prospecting and retargeting, with structured creative testing.
LinkedIn Ads
Account-based and job-title targeting for B2B pipeline, with lead forms synced to your CRM.
YouTube and video
Video campaigns that build demand and feed remarketing audiences, measured for impact on conversions.
Display advertising
Placement-controlled display for reach and remarketing, with brand safety exclusions.
Remarketing
Sequenced messages for visitors, cart abandoners and past customers across search, social and display.
Audience strategy
First-party data, customer lists and lookalikes built from your best customers, not everyone who converted.
Creative testing
A steady pipeline of new hooks, formats and offers, tested in a structured way so winners are clear.
Landing pages
Campaign-specific pages designed and tested to lift conversion rate and Quality Score.
Conversion tracking
GA4, Tag Manager, enhanced conversions, Meta Conversions API and call tracking, verified end to end.
CRM and offline conversions
Feeding qualified-lead and sale data back to platforms so they optimise for customers, not form fills.
Budget allocation
Channel and campaign budgets set by marginal return, checked with incrementality and holdout tests where volume allows.
Reporting
A single dashboard reconciling platform data with GA4 and CRM results, with weekly and monthly commentary.
Why choose MarquixAd for performance marketing?
Expertise
Channel specialists for search, social and B2B platforms, not generalists spread across everything.
Strategy
Targets derived from your margins and customer value, so we know what a lead is actually worth.
Technology
Server-side and enhanced conversion tracking that holds up despite browser privacy changes.
Data
Decisions based on reconciled CRM results, not whichever platform reports the most conversions.
Execution
Accounts are built carefully: naming, structure, exclusions and tracking checked before launch.
Optimisation
Weekly search-term, audience and creative reviews, with changes logged so you can see what moved results.
Reporting
Spend, results, cost per result and what we changed, in one plain-language report.
Communication
A named paid media lead you can reach, with clear escalation if performance dips.
Scalability
A tested path from a single channel to a multi-channel programme without losing efficiency.
Our performance marketing process
Audit
Review of existing ad accounts, tracking, landing pages and historical performance, including wasted spend and missed opportunities.
Measurement setup
Conversion definitions agreed, tracking implemented or repaired, CRM feedback connected where possible. Nothing launches until this is verified.
Strategy and forecast
Channel mix, budget split, audiences, offers and a forecast range for volume and cost per result, with the assumptions written down.
Build and launch
Campaigns, audiences, creative and landing pages built and quality-checked, then launched in stages so each can be read clearly.
Test
Structured tests of creative angles, audiences, bidding and landing page variants, each with a hypothesis and a success threshold.
Optimise and reallocate
Weekly changes to bids, budgets, keywords and creative; monthly budget reallocation across channels based on marginal return.
Scale
Proven campaigns receive more budget, new audiences and new channels are layered in, and targets are reviewed as volume grows.
What you receive
| When | Deliverables |
|---|---|
| Weeks 1–3 | Account and tracking audit; measurement plan; tracking fixes; strategy document with channel mix, budgets, targets and forecast ranges |
| Launch | Campaign builds across agreed channels; audience setup; initial creative and ad copy; landing page recommendations or builds; live dashboard |
| Weekly | Optimisation changes and a short written update on performance and what changed |
| Monthly | Full report reconciling spend, platform results and CRM outcomes; new creative round; test results; next month's plan and budget recommendation |
| Quarterly | Strategy review, channel mix reassessment and scaling plan |
Relevant project experience
Selected performance marketing projects will appear here with the channels used, starting cost per result, changes made and verified outcomes over a stated period.
Performance marketing: frequently asked questions
Still deciding? Ask us anything.
What's the difference between performance marketing and digital marketing?
Digital marketing is the broad umbrella covering SEO, social, content, email and advertising. Performance marketing is the part focused on paid campaigns optimised and judged by measurable actions like leads and sales. Most businesses benefit from both working together.
How much do performance marketing services cost?
There are two costs: your ad spend, paid directly to platforms, and our management fee. Fees are either fixed monthly or a percentage of spend with a minimum, depending on account size and number of channels. Your proposal states both clearly.
What's the minimum ad budget you work with?
It depends on your market and cost per click, but budgets need to generate enough conversions for platforms to learn, typically at least a few dozen a month per campaign. We'll tell you honestly in the consultation whether your budget can support the goals you have.
How quickly will we see results?
Traffic and early conversions usually start within days of launch. Most campaigns need four to eight weeks of data and optimisation before performance stabilises around target, longer for B2B with long sales cycles.
Do you guarantee a cost per lead or ROAS?
No agency controls ad auctions, so guarantees aren't honest. We agree target ranges based on your data and market, report transparently against them, and tell you early if they look unrealistic.
Which channels should we advertise on?
That depends on how your customers buy. High-intent search usually comes first for lead generation; Meta suits visual products and broad consumer audiences; LinkedIn suits B2B decision-makers. We recommend a mix after the audit, often starting narrow and expanding.
How do you set CPA and ROAS targets?
From your economics: average order value or deal size, margin, close rate and customer lifetime value. That tells us the maximum you can afford per customer, and we set targets comfortably below it.
How do you improve lead quality?
By importing qualified-lead and sale data from your CRM back into ad platforms, tightening targeting and search terms, qualifying on the landing page, and adjusting offers. Platforms then learn to find people who become customers.
How do you handle attribution with privacy changes?
We use enhanced conversions, the Meta Conversions API and server-side tagging to recover lost signal, and we reconcile against your CRM rather than trusting any single platform. Where volumes allow, we run holdout tests to measure true incremental impact.
Who owns the ad accounts?
You do. Accounts are created under your business, with MarquixAd given manager access. Everything stays with you if we stop working together.
What will reports show?
Spend, conversions, cost per result and ROAS by channel and campaign, reconciled with CRM outcomes, plus the tests we ran, changes we made and our plan for the next month.
Is there a long-term contract?
Paid media usually runs on an initial term of [three months] to allow for learning and optimisation, then a rolling agreement with a notice period stated in your proposal.
Ready for paid media that answers to results?
Share your current campaigns and targets. We'll show you where we'd start.