The challenge

The education provider was using multiple digital channels but performance reporting was fragmented.

Google Ads and social campaigns generated enquiries, but there was limited visibility into which campaigns were producing genuinely qualified prospective students.

Landing pages also presented similar messaging to visitors arriving with different course interests.

The objective

Create a more measurable student-acquisition funnel and increase qualified enquiries while improving acquisition efficiency.

Our strategy

We connected the acquisition channels through a common conversion framework.

The strategy focused on:

  • Course-specific search intent
  • Audience segmentation
  • Dedicated landing pages
  • Lead qualification
  • Conversion tracking
  • Cross-channel reporting
  • Remarketing

Services involved

  • Google Ads
  • Social media advertising
  • SEO
  • Conversion rate optimization
  • Landing-page design
  • Analytics and attribution

Implementation

We:

  • Audited existing acquisition campaigns.
  • Reviewed course-level search demand.
  • Restructured paid campaigns.
  • Developed course-specific landing pages.
  • Improved lead forms.
  • Added qualification questions.
  • Refined social audiences.
  • Implemented retargeting.
  • Improved conversion tracking.
  • Connected campaign reporting with CRM outcomes.
  • Reviewed organic landing-page opportunities.

Optimisation

Campaign performance was evaluated against qualified enquiry data rather than raw form submissions.

Landing pages were refined based on conversion behaviour, while advertising budgets were adjusted according to the quality and cost of resulting enquiries.

Cross-channel reporting also helped identify where prospects interacted with multiple marketing channels before submitting an enquiry.

Results

During 2026:

87% increase in landing-page conversion rate.

33% reduction in cost per qualified enquiry.

78% increase in qualified student enquiries.

Key learnings

  • Multi-channel marketing requires consistent conversion tracking to understand the complete acquisition journey.
  • Course-specific landing experiences provided a clearer path for prospective students than generic education pages.

Next case study: a cybersecurity SaaS business increase qualified organic leads by 68% →