Our approach: start with the business, not the channel
Six principles shape every MarquixAd plan. They explain why we ask the questions we do, and why our recommendations sometimes differ from what you expected.
Begin with the business outcome
Before discussing SEO or ads, we agree on what success means in business terms: qualified leads per month, online revenue, cost per customer, or pipeline value. We also learn your margins and customer lifetime value, because they decide how much you can afford to pay for a customer.
Measure before you spend
We verify GA4, conversion tracking, call tracking and CRM hand-off before launching campaigns. Advertising platforms optimise towards whatever you tell them is a conversion; if that signal is wrong, the whole account learns the wrong lesson.
Plan channels as one system
Search, social, content and your website influence each other. We plan them together, share insight between them, and avoid two channels paying to reach the same person twice.
Fix fundamentals first
A clear offer, a relevant audience and a fast page that makes the next step obvious outperform clever tactics. We address these before layering on complexity.
Test, learn and reallocate
Every campaign includes structured tests: ad angles, audiences, landing page variants, content formats. Budget moves towards what the data shows is working, on a weekly rhythm.
Build assets you own
Paid media rents attention. Rankings, content, email lists, audiences and a high-converting website are assets that keep working. A good plan uses short-term results to fund long-term ones.
How we decide your channel mix
The right mix depends on how quickly you need results, how people search for what you sell, and what you can spend to win a customer.
| Your situation | Where we usually start | Why |
|---|---|---|
| Need enquiries quickly | Google Ads on high-intent searches + landing page optimisation | Reaches people already searching; results visible within weeks |
| Long-term cost reduction | SEO and content | Organic traffic compounds and doesn't stop when spend does |
| Low awareness, new category | Paid social and video, supported by content | Creates demand where search volume doesn't yet exist |
| Serving a local area | Local SEO + Google Business Profile + local search ads | Captures nearby, high-intent searches and map results |
| B2B, long sales cycle | LinkedIn, search, content and remarketing, tracked to pipeline | Reaches decision-makers and nurtures them over months |
| Traffic but few conversions | Conversion rate optimisation and analytics | Improving conversion makes every other channel cheaper |